Ritchie Bros. Reserved Auctions – Sell on Your Terms

What is a Ritchie Bros. Reserved Auction?

A Reserved Auction lets you set a confidential reserve price for your equipment while taking advantage of Ritchie Bros.’ global reach, marketing, and full-service support.

• Maintain control: Only sell if your reserve price is met or if you accept the negotiated price after-auction.

• Maximize exposure: Reach a global audience online, with optional onsite inspections for potential buyers.

• Trusted platform: Benefit from Ritchie Bros.’ decades of experience and large buyer network.

• Professional Guidance: We guide you from start to finish to meet your business goals.

Who Reserved Auctions Are Ideal For

A Reserved Auction is well suited to organisations that require price protection, governance compliance, or internal value thresholds, while still benefiting from competitive global bidding:

• Banks & Financial Institutions: Managing repossessed assets or collateral where a minimum recovery value must be achieved.

• Insolvency Practitioners & Liquidators: Overseeing restructures or business closures where asset value needs to be protected.

• Government Departments & Local Councils: Selling surplus assets where public accountability, procurement policy, or governance frameworks require a minimum acceptable return.

• Dealers & Distributors: Clearing high-value floor stock or aged inventory without signalling discounting to the market.

• Fleet Owners & Corporate Asset Managers: Disposing of high-value or strategic equipment with internal book value considerations.

How It Works

• Get a Customized Selling Plan – Our team evaluates your equipment and helps set realistic market-aligned reserves.

• Choose Your Location – Sell from your yard or a Ritchie Bros. site.

• Marketing & Exposure – Your equipment is promoted to global buyers through our worldwide database.

• Bidding – Competitive bidding takes place online. Your item is sold to the highest bidder who meets or exceeds your reserve price.

• Negotiation – If the reserve isn’t met, our team negotiates with the highest bidders on your behalf to help secure a sale.

• Transaction Support – Ritchie Bros. handles inspections, payments, and title transfer for a seamless sale.